A Yale neuroscientist wrote a book, “Neuroenology: How the Brain Creates the Taste of Wine,” in order to help people understand the magic of wine.
Gordon Shepherd says that wine tasting stimulates the human brain more than allegedly highfalutin activities like listening to your favorite music or working on a complicated math problem.
Tasting wine “engages more of our brain than any other human behavior,” as Shepherd explained. Yes, wine tasting engages you completely.
“You don’t just put wine in your mouth and leave it there. You move it about and then swallow it, which is a very complex motor act,” he said.
“The analogy one can use is color. The objects we see don’t have color themselves, light hits them and bounces off. It’s when light strikes our eyes that it activates systems in the brain that create color from those different wavelengths.
Similarly, the molecules in wine don’t have taste or flavor, but when they stimulate our brains, the brain creates flavor the same way it creates color.”
Source: Travel Leisure